The Ethical Superstore is your one stop shop for ethical gifts, eco-friendly gadgets, fair trade and organic groceries. With more than 2500 products just a mouse click away, you’ve found the perfect place for your ethical shopping. From organic wine to Fairtrade coffee, from vegetarian food to cosmetics free from animal cruelty, we have an amazing range that helps you to buy what you believe.
The Ethical Superstore Service
At our core, we are committed to helping you, the ethical consumer “Buy What You Believe”. You can choose from the widest range of the finest quality fair trade, organic, and eco friendly products via our Ethicalsuperstore.com website. We strive to provide you with a simple and secure online shopping experience, with personal service always there when you need it (we actually pick up the phone and respond to emails), together with a fast and flexible delivery service. We’re always looking for ways to minimize the impact our service has on the environment – we’re working to make our packaging as eco-friendly as possible and we even offer a service to carbon offset our deliveries to you. We realise it can be confusing deciding which ethical products to buy and what information to believe, so we do our best to share product background information to help you make informed ethical purchasing decisions. We’re committed to providing you with comprehensive and accurate information about the ethical credentials of the products and brands we sell. Given how important it is to be open and accurate with this type of information, we will be creating opportunities for you to get involved in this important area of our community.
The Ethical Superstore Products
If it’s a high quality product that makes a positive impact to people and/or the planet, they want to help you the ethical consumer find it and buy it – anything from Fairtrade and organic grocery shopping, to energy efficient gadgets , to unique ethical gifts that give back to the people that made them. They sell products from leading ethical brands as well as supporting products from independent traders and producers, including products sourced from fair trade suppliers in over 40 countries. They even share our products’ origins, to make it easier for you to see where products come from and to help you support where your heart may be – for example, if you’d prefer to buy your holiday gifts from fair trade producers in Bangladesh.
In order for a product or brand to be sold by Ethicalsuperstore.com, it must have at least one of the following ethical credentials:
- Fair trade , fairly-traded or Fairtrade-labelled
- Organic certified
- Energy efficient or sustainable energy powered
- Locally sourced/low carbon option
- Vegan or vegetarian
- No animal testing
- Recycled materials
- FSC certified or other sustainable forestry
- Free from harsh chemicals
- Educational or awareness raising in the area of ethical living
Ethical Superstore also evaluates a brand/manufacturer’s overall ethical credentials in deciding whether we should sell a particular product. When a product has received an ethical claim that has been certified or verified by an independent 3rd party organisation, they will share that information with you. For example, thwy sell ethical products with claims certified by the Fairtrade Labelling Organisation, Soil Association, and Energy Saving Trust. They appreciate your fundamental question is ‘how ethical?’ is a given product and do their best to help you find the correct answers.
Ultimately the choice is yours, the ethical consumer, of what to support in your ethical purchasing – the aim is to empower you to make the choices that are right for you and your family. Please let them know if there is a product or brand you feel they should support (or stop supporting).
The Ethical Superstore Economics
The Ethical Superstore is an ethical business, which means more than merely setting a good example. To be a true leader of the ethical consumer revolution, they are committed to achieving rapid and profitable growth so they can afford to continuously innovate and expand our support of new ethical products and services. Being smarter with our income and expenses by operating a web-based business, they can be fair with the prices paid to the suppliers as well as with the prices we charge our customers – they're always looking for the “win-win” situation. Ethical Superstore also aims to go the extra mile in supporting what they believe in – not everything in business can be quantified, but they do it because it is the right thing to do. They've invited like-minded investors to help strengthen our financial foundation – this has been really helpful in accelerating our growth. They believe an essential part of our success will involve having a broad ownership in our company – the staff is already included in the ownership of the company (staff discounts are cool, too) and eventually we hope to create the opportunity for you the ethical consumer to join us as owners. If you’d like to learn more about this business, let them know as they are always an “open book” organisation. Ethical Superstore truly are building this as a team – they believe in sharing the benefits.
The Ethical Superstore People
They are passionate about trying to achieve in serving the ethical consumer, but don’t take themselves too seriously. They have fun doing our work and we encourage our staff to maintain a healthy work-life balance. Ethical Superstore supports a culture that respects each individual in the team, encouraging him or her to apply his or her own values, strengths and creativity to what we do. They have some real talent for ethical product development and sourcing, programming, web design, customer service, business development, warehouse management and order packing, stock management, accounting and number crunching, and quality control. They also have many trusted partners (many pioneers themselves in ethical trade) that Ethical Superstore collaborates with to serve the ethical consumer. At the core, they strive to be good listeners and are constantly looking for opportunities to learn and share what we learn with you. An unlimited supply of Fairtrade coffee and tea at work certainly helps.
Products Offered
- Baby & Child
- Books, Music & DVDs
- Bulk Buying
- Cards & Stationery
- Cleaning & Household
- Clothing & Accessories
- Eco-gadgets
- Food & Drink
- Garden & Outdoor
- Gifts
- Home Decor
- Kitchen
- Natural Body Care
From Brands such as:
- Traidcraft
- Divine Chocolate
- People Tree
- Cafédirect
- Ecover
- Fair Trade Media
- Suma
